• Reportage

Source: MARKETING-INTERACTIVE

Hakuhodo has rolled out its ‘Virtual Sei-katsu-sha‘ (‘Virtual living person’) platform globally, as brands seek faster and more insight-driven ways to understand consumer behaviour.

The AI-powered solution combines Hakuhodo’s proprietary sei-katsu-sha research, client data and marketing expertise with generative AI to create virtual consumer personas that reflect real needs, emotions and behaviours across markets.

The platform now covers 20 countries and more than 30 languages, allowing brands to generate and interact with a wide range of virtual personas aligned to different sei-katsu-sha types across regions.

According to Hakuhodo, the virtual personas are designed to surface authentic opinions and emotional responses without the limitations of traditional user interviews, such as time, location and cost. Repeated interactions with the personas enable deeper exploration of perceptions around products, services and brands.

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Click on the below to read the full article by Marketing-Interactive:
https://www.marketing-interactive.com/hakuhodo-rolls-out-ai-platform-creating-virtual-consumer-personas-globally