Hakuhodo picks up 3 Pencils at D&AD Awards 2017

May 23, 2017
  • News
  • Awards

Tokyo—May 23, 2017—Hakuhodo Inc. (Minato-ku, Tokyo; Masayuki Mizushima, President & CEO), Japan’s second largest advertising company, has won 2 Graphite and 1 Wood Pencils at D&AD Awards 2017.

The D&AD Awards (originally Design & Art Direction) were established in 1962 and are the United Kingdom’s premiere advertising awards. Prizes were contested in 26 categories this year.

Awards won

Note: Yellow, Graphite and Wood Pencils are said to represent Gold, Silver and Bronze, in that order.

Graphite Pencils

・Branded Content & Entertainment: Fiction Film up to 5 mins
Advertiser: Sony Interactive Entertainment LLC
Title: Gravity Cat
Agency: Hakuhodo Inc.

・Branding: Branding Schemes/Large Organisation
Advertiser: Kappa Create Co., Ltd.
Title: Kappa Sushi Re-branding
Agency: Hakuhodo Inc.

Wood Pencil

・Art Direction: Art Direction for Poster Advertising
Advertiser: Kappa Create Co., Ltd.
Title: Modern Pop Sushi
Agency: Hakuhodo Inc.


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