Hakuhodo partners with digital product studio Reaktor Japan

Nov. 1, 2016
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Tokyo—November 1, 2016—Hakuhodo Inc. (Minato-ku, Tokyo; Hirokazu Toda, President & CEO), Japan’s second largest advertising company, is pleased to announce announces its business partnership with Reaktor Japan (Minato-ku, Tokyo; Aki Saarinen, CEO). Hakuhodo and Reaktor offer Innovation Generator for Enterprise, a comprehensive digital technology support service. The service helps companies develop new businesses and digitalize their existing businesses.

Having a long track record of developing outstanding digital products for numerous companies around the globe, Reaktor (headquartered in Helsinki, Finland) possesses various advanced digital expertise ranging from developing IoT services to robot and satellite development. Reaktor also provides low-cost, low-risk development methods at a startup-like speed.

A partnership between the two companies has made it possible to combine Reaktor’s ability to bring ideas to life in digital technologies and Hakuhodo’s idea-development methods, ‘Sei-katsu-sha*1’-oriented design skills and networking abilities cultivated over the years.

Digital technology companies are thriving globally. It has become increasingly important for enterprises to apply technology to transform operations, develop new businesses, as well as digitalize existing businesses. Such efforts are actively being made by domestic and overseas companies.

Developed together with Reaktor Japan, Innovation Generator for Enterprise offers a one-stop, comprehensive and integrated support service by organizing new business ideation workshops, prototype development, post-launch growth planning, business restructuring through digitalization, etc.

The service tackles areas such as AI-driven customer service features, virtual showrooms using virtual reality (VR), or IoT systems for existing hardware, by seamlessly integrating market/user research, relevant user interface (UI) and user experience (UX) design, feature implementation planning, as well as product development and post-launch promotion campaigns.

Additionally, the use of lean startup methods minimizes risks while achieving faster pace and higher cost efficiency, compared to conventional business development process. Innovation Generator for Enterprises will be provided to clients in a wide range of businesses.

Together with Reaktor Japan, Hakuhodo will continue to develop services, utilising each other’s expertise.

*1 Sei-katsu-sha are more than simply consumers, just as people’s lives and lifestyles include more than just shopping. Hakuhodo introduced this term in the 1980s to emphasize its commitment to a comprehensive,360-degree perspective on consumers’ lives.

■ Innovation Generator for Enterprise Framework

Innovation Generator team will examine the issues companies face and offer proposals accordingly. Services range from holding 1-Day events like Ideathon or Hackathon to offering comprehensive support for new business development. Entire or partial programs can be provided to match the client company needs.

■ Workflow Example

  • Hold a workshop with the client. Present cutting-edge cases that use technology and latest consumer trends. Make additional suggestions to produce multiple ideas.
  • Survey and narrow down promising ideas.
  • Refine selected idea further, using advanced methods used globally in business development. Define business model and competitive strategies.
  • Build UX/UI from refined idea and conduct user interviews.
  • Assist in creating a simple P&L (Profit and Loss) statement based on sales forecast and cost of promising idea.
  • Validate the technical feasibility and the UX. Continue user interviews and develop features that are well-received by users.
  • Once features accepted by users are specified, conduct marketing and PR campaigns to support growth of the project.

■ About Reaktor Japan

Reaktor Japan is the Tokyo office of Reaktor, a digital product studio based in Helsinki, Finland. Combined with their New York office, Reaktor is home to over 400 design and software specialists. Reaktor has designed UI (user interface)/UX (user experience) that is in use by major companies on a global scale. Recent achievements include the development of the in-flight entertainment system, mobile application, and crew application system for Finnair and an interactive wall for Nasdaq. Reaktor has a proven track record of designing and developing digital services for major companies at startup-like speeds while using low-cost, low-risk development methods. As the key partner of Slush, the world’s largest startup conference, Reaktor is also expanding into the venture capital business.

Company Overview
Name: Reaktor Japan K.K.
Location: 6823 Building #701, Roppongi 6-8-23, Minato-ku, Tokyo, Japan
Founded: February 27th, 2014
Representative: CEO Aki Saarinen
URL: reaktor.co.jp

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