Hakuhodo Kettle, others establish TRAIN TRAIN TRAIN in Shibuya

Sep. 13, 2018
  • News

Hakuhodo Kettle and 4 other firms jointly establish new street office TRAIN TRAIN TRAIN in Shibuya Bridge

Operations to begin sequentially from Sept. 13

Hakuhodo Kettle (Co-CEOs : Koichiro Shima, Kentaro Kimura), a creative agency of the Hakuhodo Group, is set to open TRAIN TRAIN TRAIN as a new satellite office in Shibuya Bridge, a new commercial area opening in the space where the Tokyu Toyoko Line tracks between Shibuya and Daikanyama previously ran.

TRAIN TRAIN TRAIN will be a “street office” operated by five creative-related companies including Hakuhodo Kettle (audioforce, EDP graphic works, Hakuhodo Kettle, Whitebriefs, digramlabo). The office will be an open space similar to a street-level store in a shopping street, and will aim to create a creative community where all kinds of creators will gather night and day to generate new works.

For freelance creators there will be a monthly fee-based co-working service providing Wi-Fi, printing, free coffee and discounted food, etc. The outdoor roof terrace will also be used to offer workshops, seminars and other events for creators.

TRAIN TRAIN TRAIN will be a multi-use space, with office space and communal space for Hakuhodo Kettle and the other four creative-related companies on the second floor, and No rails / No rules, which will be a café during the day and a drinking establishment by night, and 7M, a gallery taking advantage of a space with a 7 meter-high ceiling, on the first floor.

Hakuhodo Kettle will use its two bases, an advertising business hub in Akasaka, where many companies are gathered, and the creative community in Shibuya, where creators of all stripes will gather, to deliver even more advanced method-neutral solutions and creative output.

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