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Tokyo—October 9, 2026—Hakuhodo Inc., a leading integrated marketing and innovation company headquartered in Tokyo, is pleased to announce that Wolf BKK, a Thailand-based creative boutique of the Hakuhodo Group, has won a Gold award at the APAC Effie Awards 2026.

The APAC Effie Awards recognize the most effective marketing communications work across the Asia-Pacific region. Established in the United States in 1968, the Effie Awards program has expanded globally, with Global Effies, regional Effies (APAC Effie Awards, Euro Effie Awards, MENA Effie Awards, and North America Effie Awards), and national Effie programs now operating in more than 50 countries and regions worldwide.

Awarded work

This is NOT KFC

• Gold (Industry: Restaurants)
  Advertiser: KFC Thailand
  Agency: Wolf BKK

For further details, visit the APAC Effie Awards website: https://www.apaceffie.com/home#&panel1-1

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