Hakuhodo Group wins Grand Prix at Spikes Asia 2016

Oct. 4, 2016
  • News
  • Awards

Tokyo—October 4, 2016—The Hakuhodo Group has won the Grand Prix at Spikes Asia 2016 held in Singapore September 21–23. It also netted five Gold Spikes (including two Music Spikes in the Music category) along with three Silver and twelve Bronze Spikes, for a total haul of 21 awards.

In addition, a team from Hakuhodo placed an impressive second at the Young Spikes competition, in which pairs of young creatives from different countries vie against their peers.

Awards won

Grand Prix

  • Digital: Cars & Automotive Products & Services
    Advertiser: Nissan Motor Co., Ltd.
    Title: INTELLIGENT PARKING CHAIR
    Agency: TBWA\HAKUHODO INC.

Gold Spikes

  • Digital: Branded Tech Offline
    Advertiser: Nissan Motor Co., Ltd.
    Title: INTELLIGENT PARKING CHAIR
    Agency: TBWA\HAKUHODO INC.
  • Digital Craft: Curation of Data
    Advertiser: McDonald’s Japan
    Title: McNOW
    Agency: TBWA\HAKUHODO INC./Hakuhodo Inc.
  • Media: Use of Mobile
    Advertiser: Matsumoto Apple Association
    Title: DENTAPPLE
    Agency: Hakuhodo Kettle Inc./Hakuhodo Inc.
  • Music: Use of Social / Digital Platform (The Music Spike is equivalent to gold.)
    Advertiser: Mitsubishi Electric Corporation
    Title: Crowd-Coordinated Music Video
    Agency: Hakuhodo Inc.
  • Music: Excellence in Music Video
    Advertiser: King Records
    Title: Native Mobile Music Video
    Agency: TBWA\HAKUHODO INC.

Silver Spikes

  • Digital: Travel, Leisure, Retail, Restaurants & Fast Food Chains
    Advertiser: Tourism Australia
    Title: GIGA SELFIE
    Agency: TBWA\HAKUHODO INC.
  • Digital Craft: Video / Moving Image
    Advertiser: King Records
    Title: Native Mobile Music Video
    Agency: TBWA\HAKUHODO INC.
  • Outdoor: Live Advertising & Events
    Advertiser: Tourism Australia
    Title: GIGA SELFIE
    Agency: TBWA\HAKUHODO INC.

Bronze Spikes

  • Digital: Web Service / App
    Advertiser: Tourism Australia
    Title: GIGA SELFIE
    Agency: TBWA\HAKUHODO
  • Direct: Travel, Leisure, Retail, Restaurants & Fast Food Chains
    Advertiser: Tourism Australia
    Title: GIGA SELFIE
    Agency: TBWA\HAKUHODO INC.
  • Direct: Use of Mobile
    Advertiser: Tourism Australia
    Title: GIGA SELFIE
    Agency: TBWA\HAKUHODO INC.
  • Film Craft: Animation
    Advertiser: Otsuka Pharmaceutical Co., Ltd.
    Title: Show Them What You’ve Got
    Agency: Hakuhodo Inc./CATCH/AOI Pro.
  • Film Craft: Achievement in Production
    Advertiser: Otsuka Pharmaceutical Co., Ltd.
    Title: Show Them What You’ve Got
    Agency: Hakuhodo Inc./CATCH/AOI Pro.
  • Healthcare: Other Products
    Advertiser: Matsumoto Apple Association
    Title: Dentapple
    Agency: Hakuhodo Kettle Inc./Hakuhodo Inc.
  • Healthcare: OTC Oral Medicines
    Advertiser: Phapros
    Title: Antimo/Smooth Travel 1 & 2
    Agency: Hakuhodo Indonesia
  • Mobile: Social For Mobile
    Advertiser: Otsuka Pharmaceutical Co., Ltd.
    Title: Cheer TV
    Agency: Hakuhodo Inc.
  • Mobile: Social For Mobile
    Advertiser: King Records
    Title: Native Mobile Music Video
    Agency: TBWA\HAKUHODO INC.
  • Outdoor: Cosmetics, Toiletries, Healthcare & Pharmacy (Indoor Posters)
    Advertiser: Phapros
    Title: Antimo/Smooth Travel 1 & 2
    Agency: Hakuhodo Indonesia
  • Outdoor: Live Advertising & Events
    Advertiser: Nissan Motor Corporation
    Title: The X-Treme Golf Cup
    Agency: TBWA\HAKUHODO INC.

Young Spikes Media Competition
2nd: Japan
Yuiko Igawa, Planner, Hakuhodo Inc.
Ayaka Sumiyoshi, Planner, Hakuhodo Inc.

About Spikes Asia
Spikes Asia, held every September in Singapore, is Asia’s largest advertising and
communications festival. It was inaugurated in 2009 as a regional version of the Cannes Lions
Festival. The 2016 festival attracted 5,132 entries from 23 countries and regions in 20
categories, two of which, Digital Craft and Music, were newly added this year. A platform for the
brightest minds in the business to connect and exchange ideas, Spikes Asia ranks alongside
the Cannes Lions as a major industry event.

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