Hakuhodo Group wins Clio Awards Gold and Silver trophies

Oct. 7, 2016
  • News
  • Awards

Tokyo—October 7, 2016—“Cola-NOBORI,” designed by Hakuhodo Inc., Japan’s second largest advertising company (Minato-ku, Tokyo; Hirokazu Toda, President & CEO), for Coca-Cola (Japan) Company, Limited, has won the gold in the Brand Design category at the 57th Clio Awards. Hakuhodo Group also captured the silver with “Native Mobile Music Video”for King Records and “Act of Love” for Sagami Rubber Industries Co., Ltd. in the Branded Content and Film categories, respectively.

The Clio Awards, founded in 1959 and held in New York, rank alongside the Cannes Lions International Festival of Creativity as one of the world’s most prestigious advertising awards competitions.

Awards won


  • Brand Design: Packaging
    Advertiser: Coca-Cola (Japan) Company, Limited
    Title: Cola-NOBORI
    Agency: Hakuhodo Inc.


  • Branded Content: Digital/Mobile
    Advertiser: KING RECORDS
    Title: Native Mobile Music Video
  • Film: Short form (between 1 and 5 minutes)
    Advertiser: Sagami Rubber Industries Co., Ltd.
    Title: Act of Love
    Agency: Hakuhodo Kettle Inc., White Brief, PROJECTOR

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