Hakuhodo Group wins AD STARS Grand Prix, New Stars Gold

Sep. 5, 2016
  • News
  • Awards

Tokyo—September 5, 2016—Hakuhodo Inc. (Minato-ku, Tokyo; Hirokazu Toda, President & CEO), Japan’s second largest advertising company, is pleased to announce that Hakuhodo Group company TBWA\HAKUHODO has been awarded the Grand Prix at AD STARS 2016. Held for the 9th time this year from August 25–27, AD STARS is an international advertising festival held in Busan, Korea. TBWA\HAKUHODO also won 4 Gold, 9 Silver, 3 Bronze, while Hakuhodo Indonesia won 2 Bronze, for a total of 19 trophies. Two young creative talents from the Hakuhodo Group also took out the Gold prize at New Stars, a creative competition held during AD STARS for national teams comprised of junior advertising professionals (under 3 years of experience or under 30 year-old).

Awards won

AD STARS 2016
Grand Prix

  • Video Stars: Branded Viral Videos
    Advertiser: KING RECORDS
    Title: Native Mobile Music Video
    Agency: TBWA\HAKUHODO INC.

Gold

  • Interactive: Interactive Craft
  • Mobile: Social for mobile
    Advertiser: Tourism Australia
    Title: GIGA SELFIE
    Agency: TBWA\HAKUHODO INC.
  • Interactive: Interactive Craft
  • PR: Product & Service
    Advertiser: Nissan Motor Co., Ltd.
    Title: INTELLIGENT PARKING CHAIR
    Agency: TBWA\HAKUHODO INC.

Silver

  • Video Stars: Branded Entertainment Videos
  • Interactive: Product & Service
  • Interactive: Social
  • Mobile: Product & Service
  • Outdoor: Ambient
    Advertiser: Tourism Australia
    Title: GIGA SELFIE
    Agency: TBWA\HAKUHODO INC.
  • Design: Product & Service
  • Mobile: Craft
    Advertiser: KING RECORDS
    Title: Native Mobile Music Video
    Agency: TBWA\HAKUHODO INC.
  • Innovation: Product & Service
  • Interactive: Product & Service
    Advertiser: Nissan Motor Co., Ltd.
    Title: INTELLIGENT PARKING CHAIR
    Agency: TBWA\HAKUHODO INC.

Bronze

  • Interactive: Interactive Craft
    Advertiser: KING RECORDS
    Title: Native Mobile Music Video
    Agency: TBWA\HAKUHODO INC.
  • Place: National Brands
    Advertiser: Tourism Australia
    Title: GIGA SELFIE
    Agency: TBWA\HAKUHODO INC.
  • Print: Product & Service
    Advertiser: PT Phapros Tbk
    Title: ANTIMO/SMOOTH TRAVEL 1
    Agency: PT Hakuhodo Indonesia
  • Print: Print Craft
    Advertiser: PT Phapros Tbk
    Title: ANTIMO/SMOOTH TRAVEL 1
    Agency: PT Hakuhodo Indonesia
  • Promotion: Product & Service
    Advertiser: Nissan Motor Co., Ltd.
    Title: INTELLIGENT PARKING CHAIR
    Agency: TBWA\HAKUHODO INC.

New Stars
Gold

Hyewon Choi (Designer) (TBWA\HAKUHODO INC.)
Naho Momoi (Copy writer) (TBWA\HAKUHODO INC.)

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