Hakuhodo Group wins 20 prizes at London International Awards 2017

Nov. 17, 2017
  • News
  • Awards

Tokyo—November 17, 2017—Hakuhodo Inc. (Minato-ku, Tokyo; Masayuki Mizushima, President & CEO), Japan’s second largest advertising company, is pleased to announce that the Hakuhodo Group has won 20 awards, including Gold (5 Gold, 9 Silver, 6 Bronze), at London International Advertising Awards 2017. The annual competition, also known as LIA, was held for the 32nd time this year.

Awards won

Gold

  • Ambient: Apparel
    Advertiser: adidas Japan K.K.
    Title: Green Light Run
    Agency: TBWA\HAKUHODO Inc.
  • Design: Art Direction Campaign
    Advertiser: Suntory Holdings Limited
    Title: MAKER’S MARK / “DISPLAY MOVIE – SPHERE,” “LIGHTING SHEET POSTER – SPHERE,” “DISPLAY MOVIE – FLAME,” “LIGHTING SHEET POSTER – FLAME,” “DISPLAY MOVIE – LINE,” “LIGHTING SHEET POSTER – LINE”
    Agencies: SIX Inc., Hakuhodo Inc.
  • Design: Motion Graphics – Animation Campaign
    Advertiser: Suntory Holdings Limited
    Title: MAKER’S MARK / “DISPLAY MOVIE – SPHERE,” “LIGHTING SHEET POSTER – SPHERE,” “DISPLAY MOVIE – FLAME,” “LIGHTING SHEET POSTER – FLAME,” “DISPLAY MOVIE – LINE,” “LIGHTING SHEET POSTER – LINE”
    Agencies: SIX Inc., Hakuhodo Inc.
  • Design: Poster Campaign
    Advertiser: Suntory Holdings Limited
    Title: MAKER’S MARK / “DISPLAY MOVIE – SPHERE,” “LIGHTING SHEET POSTER – SPHERE,” “DISPLAY MOVIE – FLAME,” “LIGHTING SHEET POSTER – FLAME,” “DISPLAY MOVIE – LINE,” “LIGHTING SHEET POSTER – LINE”
    Agencies: SIX Inc., Hakuhodo Inc.
  • Production & Post-Production: Production Design
    Advertiser: Sony Interactive Entertainment Inc.
    Title: Gravity Cat
    Agency: Hakuhodo Inc.

Silver

  • Branded Entertainment: Music Videos
    Advertiser: BEAMS Co., Ltd.
    Title: TOKYO CULTURE STORY
    Agencies: SIX Inc., Hakuhodo Inc., Cosmo Communications Inc.
  • Design: Art Direction Campaign
    Advertiser: Takashima Co., Ltd.
    Title: “KIMONO WEARING THE RAIN,” “KIRISAME,” ” SHINOTSUKUAME,” “MURASAME”
    Agency: TBWA\HAKUHODO Inc.
  • Digital: Weird Wonderful Work
    Advertiser: adidas Japan KK
    Title: Green Light Run
    Agency: TBWA\HAKUHODO Inc.
  • Health & Wellness: Innovation
    Advertiser: TESS Co., Ltd.
    Title: COGY WHEELCHAIR
    Agency: TBWA\HAKUHODO Inc.
  • Non-Traditional: Live Events – Beyond Advertising
    Advertiser: adidas Japan KK
    Title: Green Light Run
    Agency: TBWA\HAKUHODO Inc.
  • Production & Post-Production: Direction
    Advertiser: Sony Interactive Entertainment Inc.
    Title: Gravity Cat
    Agency: Hakuhodo Inc.
  • Production & Post-Production: Visual Effects
    Advertiser: Sony Interactive Entertainment Inc.
    Title: Gravity Cat
    Agency: Hakuhodo Inc.
  • TV/Cinema/Online Film: Branded Content
    Advertiser: Sony Interactive Entertainment Inc.
    Title: Gravity Cat
    Agency: Hakuhodo Inc.
  • TV/Cinema/Online Film: Recreational
    Advertiser: Sony Interactive Entertainment Inc.
    Title: Gravity Cat
    Agency: Hakuhodo Inc.

Bronze

  • Billboard: Use of Copywriting
    Advertiser: Yahoo! Japan Corporation
    Title: It Was This High
    Agencies: Hakuhodo Kettle, Hakuhodo Inc.
  • Design: Art Direction Campaign
    Advertiser: Kappa Create Co., Ltd.
    Title: “PRESENTATION BOARD,” “GRAPHIC,” “STORE,” “UNIFORM,” “OVERALL”
    Agency: Hakuhodo Inc.
  • Digital: Innovative Use of Digital
    Advertiser: adidas Japan KK
    Title: Green Light Run
    Agency: TBWA\HAKUHODO Inc.
  • Digital: Personal Items/Gift Items
    Advertiser: NTT Docomo, Inc.
    Title: VOICE CHOCOLATE
    Agency: Hakuhodo Inc.
  • Health & Wellness: Devices and Diagnostics
    Advertiser: TESS Co., Ltd.
    Title: COGY WHEELCHAIR
    Agency: TBWA\HAKUHODO Inc.
  • The NEW: Creative Use of Data
    Advertiser: adidas Japan KK
    Title: Green Light Run
    Agency: TBWA\HAKUHODO Inc.

About the London International Awards

The London International Awards are international awards for creativity established in 1986. Previously known as the London International Advertising Awards, the word “Advertising” was removed from the competition’s name in 2004.

Today, LIA recognizes work in 19 categories: Ambient, Billboard, Branded Entertainment, Design, Digital, Health & Pharma, Integration, Music & Sound, Music Video, Non-Traditional, Package Design, Poster, Print, Production & Post-Production, Radio & Audio, Social Influencers, The NEW, TV/Cinema/Online Film and Verbal Identity.

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