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Tokyo—November 17, 2017—Hakuhodo Inc. (Minato-ku, Tokyo; Masayuki Mizushima, President & CEO), Japan’s second largest advertising company, is pleased to announce that the Hakuhodo Group has won 20 awards, including Gold (5 Gold, 9 Silver, 6 Bronze), at London International Advertising Awards 2017. The annual competition, also known as LIA, was held for the 32nd time this year.

Awards won

Gold

• Ambient: Apparel
  Advertiser: adidas Japan K.K.
  Title: Green Light Run
  Agency: TBWA\HAKUHODO Inc.

• Design: Art Direction Campaign
  Advertiser: Suntory Holdings Limited
  Title: MAKER’S MARK / “DISPLAY MOVIE – SPHERE,” “LIGHTING SHEET POSTER – SPHERE,” “DISPLAY MOVIE – FLAME,” “LIGHTING SHEET POSTER – FLAME,” “DISPLAY MOVIE – LINE,” “LIGHTING SHEET POSTER – LINE”
  Agencies: SIX Inc., Hakuhodo Inc.

• Design: Motion Graphics – Animation Campaign
  Advertiser: Suntory Holdings Limited
  Title: MAKER’S MARK / “DISPLAY MOVIE – SPHERE,” “LIGHTING SHEET POSTER – SPHERE,” “DISPLAY MOVIE – FLAME,” “LIGHTING SHEET POSTER – FLAME,” “DISPLAY MOVIE – LINE,” “LIGHTING SHEET POSTER – LINE”
  Agencies: SIX Inc., Hakuhodo Inc.

• Design: Poster Campaign
  Advertiser: Suntory Holdings Limited
  Title: MAKER’S MARK / “DISPLAY MOVIE – SPHERE,” “LIGHTING SHEET POSTER – SPHERE,” “DISPLAY MOVIE – FLAME,” “LIGHTING SHEET POSTER – FLAME,” “DISPLAY MOVIE – LINE,” “LIGHTING SHEET POSTER – LINE”
  Agencies: SIX Inc., Hakuhodo Inc.

• Production & Post-Production: Production Design
  Advertiser: Sony Interactive Entertainment Inc.
  Title: Gravity Cat
  Agency: Hakuhodo Inc.

Silver

• Branded Entertainment: Music Videos
  Advertiser: BEAMS Co., Ltd.
  Title: TOKYO CULTURE STORY
  Agencies: SIX Inc., Hakuhodo Inc., Cosmo Communications Inc.

• Design: Art Direction Campaign
  Advertiser: Takashima Co., Ltd.
  Title: “KIMONO WEARING THE RAIN,” “KIRISAME,” ” SHINOTSUKUAME,” “MURASAME”
  Agency: TBWA\HAKUHODO Inc.

• Digital: Weird Wonderful Work
  Advertiser: adidas Japan KK
  Title: Green Light Run
  Agency: TBWA\HAKUHODO Inc.

• Health & Wellness: Innovation
  Advertiser: TESS Co., Ltd.
  Title: COGY WHEELCHAIR
  Agency: TBWA\HAKUHODO Inc.

• Non-Traditional: Live Events – Beyond Advertising
  Advertiser: adidas Japan KK
  Title: Green Light Run
  Agency: TBWA\HAKUHODO Inc.

• Production & Post-Production: Direction
  Advertiser: Sony Interactive Entertainment Inc.
  Title: Gravity Cat
  Agency: Hakuhodo Inc.

• Production & Post-Production: Visual Effects
  Advertiser: Sony Interactive Entertainment Inc.
  Title: Gravity Cat
  Agency: Hakuhodo Inc.

• TV/Cinema/Online Film: Branded Content
  Advertiser: Sony Interactive Entertainment Inc.
  Title: Gravity Cat
  Agency: Hakuhodo Inc.

• TV/Cinema/Online Film: Recreational
  Advertiser: Sony Interactive Entertainment Inc.
  Title: Gravity Cat
  Agency: Hakuhodo Inc.

Bronze

• Billboard: Use of Copywriting
  Advertiser: Yahoo! Japan Corporation
  Title: It Was This High
  Agencies: Hakuhodo Kettle, Hakuhodo Inc.

• Design: Art Direction Campaign
  Advertiser: Kappa Create Co., Ltd.
  Title: “PRESENTATION BOARD,” “GRAPHIC,” “STORE,” “UNIFORM,” “OVERALL”
  Agency: Hakuhodo Inc.

• Digital: Innovative Use of Digital
  Advertiser: adidas Japan KK
  Title: Green Light Run
  Agency: TBWA\HAKUHODO Inc.

• Digital: Personal Items/Gift Items
  Advertiser: NTT Docomo, Inc.
  Title: VOICE CHOCOLATE
  Agency: Hakuhodo Inc.

• Health & Wellness: Devices and Diagnostics
  Advertiser: TESS Co., Ltd.
  Title: COGY WHEELCHAIR
  Agency: TBWA\HAKUHODO Inc.

• The NEW: Creative Use of Data
  Advertiser: adidas Japan KK
  Title: Green Light Run
  Agency: TBWA\HAKUHODO Inc.

About the London International Awards

The London International Awards are international awards for creativity established in 1986. Previously known as the London International Advertising Awards, the word “Advertising” was removed from the competition’s name in 2004.

Today, LIA recognizes work in 19 categories: Ambient, Billboard, Branded Entertainment, Design, Digital, Health & Pharma, Integration, Music & Sound, Music Video, Non-Traditional, Package Design, Poster, Print, Production & Post-Production, Radio & Audio, Social Influencers, The NEW, TV/Cinema/Online Film and Verbal Identity.

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