Hakuhodo Group wins 10 awards at The One Show

Jun. 12, 2018
  • News
  • Awards

Tokyo—June 12, 2018—Hakuhodo Inc. (Minato-ku, Tokyo; Masayuki Mizushima, President & CEO), Japan’s second largest advertising company, is pleased to announce that Hakuhodo Group has won Best in Responsive Environments, 1 Gold, 5 Silver, and 3 Bronze at The One Show.

One of the world’s premier advertising awards, The One Show is held annually in New York by The One Club for Art & Copy (founded 1975) to promote excellence in advertising creativity.

Awards won

Best in Responsive Environments

Responsive Environments: Innovation in Responsive Environments
Advertiser: adidas Japan
Title: Green Light Run
Agency: TBWA\HAKUHODO Inc.

Gold

  • Responsive Environments: Innovation in Responsive Environments
    Advertiser: adidas Japan
    Title: Green Light Run
    Agency: TBWA\HAKUHODO Inc.

Silver

  • Direct Marketing: Craft / Data-Driven Personalization
    Advertiser: adidas Japan
    Title: Green Light Run
    Agency: TBWA\HAKUHODO Inc.
  • Direct Marketing: Craft / Use of Digital Technology
    Advertiser: adidas Japan
    Title: Green Light Run
    Agency: TBWA\HAKUHODO Inc.
  • Direct Marketing: Ambient Media / Live Events
    Advertiser: adidas Japan
    Title: Green Light Run
    Agency: TBWA\HAKUHODO Inc.
  • Responsive Environments: Use of Technology
    Advertiser: adidas Japan
    Title: Green Light Run
    Agency: TBWA\HAKUHODO Inc.
  • Moving Image Craft: Craft – Innovation in Moving Image Craft / Visual
    Advertiser: Double A
    Title: Obsession for Smoothness
    Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.

Bronze

  • Design: Moving Image
    Advertiser: Double A
    Title: Obsession for Smoothness
    Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.
  • Branded Entertainment: Experiential / Live Events
    Advertiser: adidas Japan
    Title: Green Light Run
    Agency: TBWA\HAKUHODO Inc.
  • Film: Under 100K Budget
    Advertiser: NISSAN MOTOR CO., LTD.
    ObsTitle: The Professional of Japan
    Agency: TBWA\HAKUHODO Inc.

Read news release

Back to News & Insights