Hakuhodo Group picks up 5 Pencils at D&AD Awards 2019

Aug. 22, 2019
  • News
  • Awards

Tokyo—August 22, 2019—Hakuhodo Inc., Japan’s second largest advertising company, is pleased to announce that Hakuhodo Group companies have won 1 Yellow, 1 Graphite and 3 Wood Pencils at D&AD Awards 2019.

The D&AD Awards (originally Design & Art Direction) were established in 1962 and are the United Kingdom’s premiere advertising awards. Prizes were contested in 35 categories this year.


Awards won

Note: Yellow, Graphite and Wood Pencils are said to represent Gold, Silver and Bronze, in that order.


Yellow Pencil

● Branding: Brand Expression in Print
Advertiser: Nissin Foods Holding Co., Ltd.
Title: The 60-year History of Nissin Foods
Agency: Hakuhodo Product’s Inc.


Graphite Pencil

● Experiential: Community Experience
Advertiser: Save Street Child Sidoarjo
Title: Clever Cash
Agency: PT Hakuhodo Indonesia


Wood Pencils

● Photography: Still Life & Studio
Advertiser: Yamada Katsura Co., Ltd.
Title: Katsura Waves
Agency: Hakuhodo Inc. / Hakuhodo Product’s Inc.

● Photography: Still Life & Studio
Advertiser: Asahi Breweries Inc.
Title: Secret Book of Soy Sauce
Agency: Hakuhodo Inc. / Hakuhodo Product’s Inc.

● Creativity for Good: Advertising / Brand
Advertiser: AIG Japan Holdings
Title: Pride Jersey


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