• News
• Awards

Tokyo—August 22, 2019—Hakuhodo Inc., Japan’s second largest advertising company, is pleased to announce that Hakuhodo Group companies have won 1 Yellow, 1 Graphite and 3 Wood Pencils at D&AD Awards 2019.

The D&AD Awards (originally Design & Art Direction) were established in 1962 and are the United Kingdom’s premiere advertising awards. Prizes were contested in 35 categories this year.

 

Awards won

Note: Yellow, Graphite and Wood Pencils are said to represent Gold, Silver and Bronze, in that order.

 

Yellow Pencil

● Branding: Brand Expression in Print
Advertiser: Nissin Foods Holding Co., Ltd.
Title: The 60-year History of Nissin Foods
Agency: Hakuhodo Product’s Inc.

 

Graphite Pencil

● Experiential: Community Experience
Advertiser: Save Street Child Sidoarjo
Title: Clever Cash
Agency: PT Hakuhodo Indonesia

 

Wood Pencils

● Photography: Still Life & Studio
Advertiser: Yamada Katsura Co., Ltd.
Title: Katsura Waves
Agency: Hakuhodo Inc. / Hakuhodo Product’s Inc.

● Photography: Still Life & Studio
Advertiser: Asahi Breweries Inc.
Title: Secret Book of Soy Sauce
Agency: Hakuhodo Inc. / Hakuhodo Product’s Inc.

● Creativity for Good: Advertising / Brand
Advertiser: AIG Japan Holdings
Title: Pride Jersey
Agency: TBWA\HAKUHODO

 

Read news release