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Also wins Bronze in the Young Lions Media Competition

Tokyo—July 14, 2026—Hakuhodo Inc., a leading integrated marketing and innovation company headquartered in Tokyo, is pleased to announce that the Hakuhodo Group has won six Lions (4 Silver, 2 Bronze) at Cannes Lions International Festival of Creativity 2026.

Founded in 1954 and held in the city of Cannes in the South of France, Cannes Lions is one of the world’s largest festivals of advertising and communication. It attracts over 20,000 entries each year. For the Festival’s 73rd iteration, 20,050 works were entered this year.

In addition, a team including TBWA\HAKUHODO representing Japan won Bronze in the Young Lions Media Competition. The Young Lions Competitions are for young creatives thirty or under, who enter in teams of two representing their country.

 

Awarded works

 

CRAFTMAN, SHIPS

• Silver (Craft: Industry Craft: Brand & Communications Design)
• Silver (Craft: Design: Design-Driven Effectiveness)
  Advertiser: SHIPS Ltd.
  Agencies: HAKUHODO Gravity Inc., HAKUHODO CABIN Inc.

TIGRIS – Condensed Identity

• Silver (Craft: Design: Brand/Corporate Identity)
  Advertiser: TIGRIS JAPAN Inc.
  Agencies: Hakuhodo Inc., Anywhere Inc., HAKUHODO DESIGN INC.

Radio Time Machine

• Silver (Experience: Innovation: Early-Stage Technology)
  Advertiser: Nichiigakkan Co., Ltd.
  Agency: TBWA\HAKUHODO

The Kaprao Criminals

• Bronze (Craft: Film Craft: Casting)
• Bronze (Classic: Film: Use of Humour)
  Advertiser: KFC Thailand
  Agency: Wolf BKK

 

HandsUp4Uncounted

• Bronze (Young Lions Media Competition)
  Erina Yokota (TBWA\HAKUHODO), Riko Uesugi (Sanrio)

For further details, visit the Cannes Lions International Festival of Creativity website: https://www.canneslions.com/

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