Hakuhodo Group awarded 2 Grande Lotuses at ADFEST 2015

Mar. 27, 2015
  • News
  • Awards

Tokyo—March 27, 2015—Hakuhodo Group companies have won the Grande INNOVA Lotus*
and Grande Lotus Roots†
, three category awards and 19 other Lotuses (six Gold, seven Silver
and six Bronze) at ADFEST 2015, held in Pattaya, Thailand from March 19–21.

ADFEST is one of the Asia-Pacific region’s premier advertising festivals. It drew 3,295 entries
from around the Asia-Pacific region this year. Awards were presented in 18 categories.

Awards won

* The INNOVA Lotus category champions innovative ideas and campaigns.
†The Lotus Roots category celebrates work rooted in the traditional cultures and insights of Asian
countries.

Grand Lotus Awards

Grande INNOVA Lotus
Advertiser: Suntory Holdings Limited
Title: Suntory Hibiki Glass
Agency: Hakuhodo Kettle Inc.

Grande Lotus Roots
Advertiser: Suntory Holdings Limited
Title: Suntory Hibiki Glass
Agency: Hakuhodo Kettle Inc.

Category awards

INNOVA Lotus
Advertiser: Pola Inc.
Title: Call Her Name / B.A Red
Agency: Hakuhodo Inc.

Lotus Roots
Advertiser: Pola Inc.
Title: Call Her Name / B.A Red
Agency: Hakuhodo Inc.

Branded Content & Entertainment Lotus
Advertiser: Suntory Holdings Limited
Title: 3D on the Rocks
Agency: TBWA╲HAKUHODO INC.

Gold Lotuses

Design Lotus (Poster)
Print Craft Lotus (Photography)
Advertiser: Infas Publications, Inc.
Title: CITYSCAPE
Agency: Hakuhodo Inc.
(Two awards)

Design Lotus (Self-Promotion)
Advertiser: Azuma Makoto Kaju Kenkyusho (AMKK)
Title: EXOBIOTANICA
Agency: SIX Inc.

Interactive Lotus (Best Use of a Single Technology)
Advertiser: Suntory Holdings Limited
Title: 3D ON THE ROCKS
Agency: TBWA╲HAKUHODO INC.

Outdoor Lotus (Outdoor TV, Electronic Poster & Video)
Advertiser: Suntory Holdings Limited
Title: Suntory Hibiki Glass
Agency: Hakuhodo Kettle Inc.

Outdoor Lotus (Point of Purchase (POP) Display)
Advertiser: HUG Mart
Title: Talkable Vegetables
Agencies: Hakuhod Inc., Hokkaido Hakuhodo Inc.

Silver Lotuses

Design Lotus (Broadcast/Motion/Digital Design)
Interactive Lotus (Best Art Direction)
Outdoor Lotus (Ambient: Large Scale)
Advertiser: Suntory Holdings Limited
Title: 3D ON THE ROCKS
Agency: TBWA╲HAKUHODO INC.
(Three awards)

Direct Lotus (Field Marketing)
Interactive Lotus (Best Use of a Prototype Technology)
Advertiser: Suntory Holdings Limited
Title: Suntory Hibiki Glass
Agency: Hakuhodo Kettle Inc.
(Two awards)

Outdoor Lotus (Best of Travel, Entertainment & Communication Media)
Advertiser: Infas Publications, Inc.
Title: CITYSCAPE
Agency: Hakuhodo Inc.

Promo Lotus (Best Use of Games, Incl. Sweepstakes, Contests, Prize-Draws)
Advertiser: Culture Convenience Club Co., Ltd.
Title: Panicoupon
Agency: Hakuhodo Inc.

Bronze Lotuses

Direct Lotus (Field Marketing)
Advertiser: Yahoo! Japan
Title: Trend Coaster
Agency: Hakuhodo Kettle Inc.

Interactive Lotus (Website: Best Consumer Website)
Advertiser: Suntory Holdings Limited
Title: 3D on the Rocks
Agency: TBWA╲HAKUHODO INC.

Interactive Lotus (Best Use of Online Video)
Advertiser: Suntory Holdings Limited
Title: The Ninja School Girls
Agency: Hakuhodo Kettle Inc.

Interactive Lotus (Best Use of Outdoor Digital Technology)
Advertiser: HUG Mart
Title: Talkable Vegetables
Agencies: Hakuhodo Inc., Hokkaido Hakuhodo Inc.

Interactive Lotus (Best Use of Web-Based Technology)
Advertiser: Yahoo! Japan
Title: Trend Coaster
Agency: Hakuhodo Kettle Inc.

Promo Lotus (Ambient Promotion: Large Scale)
Advertiser: IKEA Japan K.K.
Title: IKEA HAPPY TRANSIT
Agency: TBWA╲HAKUHODO INC.

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