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Tokyo—June 12, 2018—Hakuhodo Inc. (Minato-ku, Tokyo; Masayuki Mizushima, President & CEO), Japan’s second largest advertising company, is pleased to announce that Hakuhodo Group companies have won Best in Innovation, Best in Product Design, 3 Gold, and 3 Silver at ADC 97th Annual Awards.

Presented by the Art Directors Club, which was founded in New York, USA, in 1920, the ADC Annual Awards judge advertising and design by the same standards as fine art. They are the world’s longest-running awards for advertising.

Awards won

Best in Innovation

• Innovation: Product
  Advertiser: TESS Co., Ltd.
  Title: COGY Wheelchair
  Agency: TBWA\HAKUHODO Inc.

Best in Product Design

• Product Design: Wildcard
  Advertiser: TESS Co., Ltd.
  Title: COGY Wheelchair
  Agency: TBWA\HAKUHODO Inc.

Gold

• Innovation: Product
  Advertiser: TESS Co., Ltd.
  Title: COGY Wheelchair
  Agency: TBWA\HAKUHODO Inc.

• Product Design: Wildcard
  Advertiser: TESS Co., Ltd.
  Title: COGY Wheelchair
  Agency: TBWA\HAKUHODO Inc.

• Digital Experiences: Responsive Environments
  Advertiser: adidas Japan
  Title: Green Light Run
  Agency: TBWA\HAKUHODO Inc.

Silver

• Craft in Video: Direction
  Advertiser: Double A
  Title: Obsession for Smoothness
  Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.

• Craft in Video: Special Effects
  Advertiser: Double A
  Title: Obsession for Smoothness
  Agency: SIX Inc. / Spa-Hakuhodo Co., Ltd.

• Design for Good: Product
  Advertiser: TESS Co., Ltd.
  Title: COGY Wheelchair
  Agency: TBWA\HAKUHODO Inc.

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