Hakuhodo Group awarded 9 Pencils at D&AD Awards 2016

Jun. 7, 2016
  • News
  • Awards

Tokyo—June 7, 2016—The Hakuhodo Group has won two Yellow, one Graphite and six Wood Pencils at D&AD Awards.

The D&AD Awards (originally Design & Art Direction) were established in 1962 and are the United Kingdom’s premier advertising awards. Prizes were contested in 27 categories this year.

Awards won
Note: The Yellow, Graphite and Wood Pencils are said to represent Gold, Silver and Bronze, in that order.

Yellow Pencils

  • Branding (Digital Brand Expression)
    Advertiser: Sagami Rubber Industries
    Title: Act of Love
    Agencies: Hakuhodo Kettle Inc., White Briefs
  • Plus one other Yellow Pencil

Graphite Pencil

  • Graphic Design (Posters (Graphic Design))
    Advertiser: Comexposium Japan KK
    Title: Resilient Thinking
    Agency: Hakuhodo Inc.

Wood Pencils

  • Branded Content & Entertainment (Branded Content & Entertainment: Non-Fiction)
    Advertiser: Sagami Rubber Industries
    Title: Act of Love
    Agencies: Hakuhodo Kettle Inc., White Briefs
  • Crafts for Design (Illustration for Design)
  • Packaging Design (Luxury Packaging Design)
    Advertiser: Coca-Cola (Japan) Co., Ltd.
    Title: Cola-NOBORI
    Agency: Hakuhodo Inc.
    (Two awards)
  • Graphic Design (Posters (Graphic Design))
    Advertiser: Musashino Art University
    Title: Open Up Your Imagination
    Agency: Hakuhodo Inc.
  • Product Design (Interactive Design for Products)
    Advertisers: Sakawacho, Kochi Prefecture and issue+design
    Title: Write More
    Agency: Hakuhodo Inc.
  • Plus one other Wood Pencil

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