Hakuhodo Group awarded 3 Grande Lotuses at ADFEST 2016

Mar. 25, 2016
  • News
  • Awards

Tokyo—March 25, 2016—Hakuhodo Inc. (Minato-ku, Tokyo; Hirokazu Toda, President & CEO), Japan’s second largest advertising company, is pleased to announce that Hakuhodo Group companies have taken the top awards in the Design Lotus, Direct Lotus and Outdoor Lotus categories at ADFEST 2016, held in Pattaya, Thailand from March 16–19. In addition to the three Grande Lotuses, the Group was also awarded the INNOVA Lotus and 41 other Lotuses (5 Gold, 19 Silver, 17 Bronze).

ADFEST is one of the Asia-Pacific region’s premier advertising festivals. It drew 3,112 entries from around the Asia-Pacific region this year. Awards were presented in 18 categories.

Awards won

Grand Lotuses

  • Design Lotus (Poster)
    Advertiser: Suntory Holdings Limited
    Title: Hibiki Japanese Harmony
    Agency: Hakuhodo Inc.
  • Direct Lotus (Field Marketing)
    Advertiser: Recruit Sumai Company Ltd.
    Title: SUUMO/ Shell We Move?
    Agency: Hakuhodo Kettle Inc., Hakuhodo Inc.
  • Outdoor Lotus (Ambient: Small Scale)
    Advertiser: Recruit Sumai Company Ltd.
    Title: SUUMO/ Shell We Move?
    Agency: Hakuhodo Kettle Inc., Hakuhodo Inc.

Category award

  • INNOVA Lotus
    Advertiser: Recruit Sumai Company Ltd.
    Title: SUUMO/ Shell We Move?
    Agency: Hakuhodo Kettle Inc., Hakuhodo Inc.
    Note: The INNOVA Lotus category champions innovative ideas and campaigns.

Gold Lotuses

  • Interactive Lotus (Best Use of a Prototype Technology)
    Advertiser: KDDI au Unlimited Future Laboratory
    Title: PLAYFUL SOUND SHOES “FUMM”
    Agency: Hakuhodo Inc., Hakuhodo DY Media Partners Inc.
  • Media Lotus (Best Use of Ambient: Small Scale)
    Advertiser: Recruit Sumai Company Ltd.
    Title: SUUMO/ Shell We Move?
    Agency: Hakuhodo Kettle Inc., Hakuhodo Inc.
  • Media Lotus (Best Use of Technology)
    Advertiser: Tsukuba University’s Special Needs Schools
    Title: Eye Play the Piano
    Agency: Hakuhodo Kettle Inc.
  • Outdoor Lotus (Guerilla Marketing)
    Advertiser: Kagome Co., Ltd.
    Title: Wearable Tomato
    Agency: Hakuhodo Inc.
  • Print Craft Lotus (Best Use of Illustration)
    Advertiser: Suntory Holdings Limited
    Title: Hibiki Japanese Harmony
    Agency: Hakuhodo Inc.

Silver Lotuses

  • Direct Lotus (Direct Ambient: Small Scale)
  • Direct Lotus (Mobile Marketing)
  • Mobile Lotus (Best Use of Mobile in an Integrated Campaign)
    Advertiser: Matsumoto Apple Association
    Title: DENTAPPLE
    Agency: Hakuhodo Kettle Inc., Hakuhodo Inc.
  • Direct Lotus (Field Marketing)
    Advertiser: Kagome Co., Ltd.
    Title: Wearable Tomato
    Agency: Hakuhodo Inc.
  • Direct Lotus (Field Marketing)
    Advertiser: Quicksilver Japan Co., Ltd.
    Title: True Wetsuits
    Agency: TBWA\ HAKUHODO INC.
  • Film Craft Lotus (Editing)
  • Film Craft Lotus (Original Music Score)
    Advertiser: Toyota Motor Corporation
    Title: Loving Eyes
    Agencies: SIX Inc., Hakuhodo Kettle Inc., Hakuhodo Creative Vox Inc., Hakuhodo Inc.
  • Film Craft Lotus (Sound Design)
    Advertiser: Kirin Brewery Co., Ltd.
    Title: MUSICAL RECIPE | TEMPURA
    Agency: Hakuhodo Inc.
  • Film Lotus (Sports, Fashion, Cosmetics & Luxury Goods)
    Advertiser: Oak Lawn Marketing, Inc.
    Title: JUST BY FALLING DOWN WINTER
    Agencies: Hakuhodo DY Media Partners Inc., Hakuhodo Inc.
  • Interactive Lotus (Best Use of a Prototype Technology)
  • Interactive Lotus (Best Use of Multiple Technologies)
    Advertiser: Tsukuba University’s Special Needs Schools
    Title: Eye Play the Piano
    Agency: Hakuhodo Kettle Inc.
  • Interactive Lotus (Website: Self・Promotion & Corporate Website)
    Advertiser: Hakuhodo Inc., Hakuhodo DY Media Partners Inc.
    Title: HAKUHODO DNA (ADMAN DNA)
    Agency: Hakuhodo Inc., Hakuhodo DY Media Partners Inc.
  • Mobile Lotus (Best Use of Geolocation)
    Advertiser: McDonald’s Co. (Japan), Ltd.
    Title: McNOW
    Agency: TBWA\ HAKUHODO INC.
  • Mobile Lotus (Rich Media Advertising for Mobile Devices)
    Advertiser: Nippon Television Network Corporation
    Title: Live Newsflash Banners
    Agency: Hakuhodo Inc., Hakuhodo DY Media Partners Inc.
  • Outdoor Lotus (Beverages)
    Advertiser: Suntory Holdings Limited
    Title: Hibiki Japanese Harmony
    Agency: Hakuhodo Inc.
  • Outdoor Lotus (Guerilla Marketing)
    Advertiser: Recruit Sumai Company Ltd.
    Title: SUUMO/ Shell We Move?
    Agency: Hakuhodo Kettle Inc., Hakuhodo Inc.
  • Outdoor Lotus (Health & Personal Care)
  • Outdoor Lotus (Large/Highway Billboards)
    Advertiser: PT Phapros Tbk
    Title: ANTIMO/SMOOTH TRAVEL 1
    Agency: PT Hakuhodo Indonesia
  • Press Lotus (Health & Personal Care)
    Advertiser: PT Phapros Tbk
    Title: ANTIMO/SMOOTH TRAVEL 1, SMOOTH TRAVEL 3
    Agency: PT Hakuhodo Indonesia

Bronze Lotuses

  • Design Lotus (Packaging Design)
    Advertiser: em-company
    Title: Tea Time Stories
    Agency: Hakuhodo Inc.
  • Design Lotus (Product Design)
  • Promo Lotus (Best New Product Launch/Re-launch at Retail)
    Advertiser: Quicksilver Japan Co., Ltd.
    Title: True Wetsuits
    Agency: TBWA\ HAKUHODO INC.
  • Design Lotus (Product Design)
    Advertiser: Sakawacho, Kochi Prefecture/issue+design
    Title: Write More
    Agency: Hakuhodo Inc.
  • Direct Lotus (Direct Campaign for Retention/Loyalty)
  • Media Lotus (Best Use of Print)
    Advertiser: Shueisha Inc.
    Title: Job in the Fantasy
    Agency: Hakuhodo Inc.
  • Direct Lotus (Film and Infomercials)
  • Promo Lotus (Best Use of TV or Radio)
    Advertiser: The Niigata Nippo
    Title: Silent Shout
    Agency: Niigata Hakuhodo Inc., Hakuhodo Inc.
  • Film Craft Lotus (Animation (In-camera or Digital))
    Advertiser: Otsuka Pharmaceutical Co., Ltd.
    Title: Show Them What You’ve Got
    Agency: Hakuhodo Inc.
  • Film Lotus (Travel, Tourism & Transport)
    Advertiser: Tiket.com
    Title: BENGAL TIGER/SUMO WRESTLER
    Agency: PT Hakuhodo Indonesia
  • Media Lotus (Best use of Digital)
  • Mobile Lotus (Best Use of Geolocation)
    Advertiser: Nippon Television Network Corporation
    Title: Live Newsflash Banners
    Agency: Hakuhodo Inc., Hakuhodo DY Media Partners Inc.
  • Mobile Lotus (Mobile Applications and Other Downloadable Tools: Fast Move Consumer Goods)
    Advertiser: Matsumoto Apple Association
    Title: DENTAPPLE
    Agency: Hakuhodo Kettle Inc., Hakuhodo Inc.
  • New Director Lotus (Commissioned Spot)
    Advertiser: NTT DOCOMO, INC.
    Title: Samurai Smartphone Parade
    Agency: Hakuhodo Inc.
  • Outdoor Lotus (Health & Personal Care)
  • Outdoor Lotus (Large/Highway Billboards)
    Advertiser: PT Phapros Tbk
    Title: ANTIMO/SMOOTH TRAVEL 3
    Agency: PT Hakuhodo Indonesia
  • Promo Lotus (Best Use of Other Digital Media)
    Advertiser: Tsukuba University’s Special Needs Schools
    Title: Eye Play the Piano
    Agency: Hakuhodo Kettle Inc.

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