First Survey of Sei-katsu-sha Concerning COVID-19

Apr. 20, 2020
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If freedom of life in normal times is 100, life today scores 54.3 points
“The economy stalling” (91.2%) is the top thing people are anxious about

Hakuhodo Institute of Life and Living, a think tank of Hakuhodo Inc., in April 2020 conducted “Survey of Sei-katsu-sha Concerning COVID-19” to understand sei-katsu-sha’s attitudes and behaviors as the new coronavirus has been spreading recently.

When we asked sei-katsu-sha to rate their freedom of life under current circumstances if their normal life prior to the spread of COVID-19 rated 100 points, the result was 54.3 points.

The highest scoring item among 30 items covering anxieties, activity restrictions and behavioral changes that have occurred as a result of the spread of COVID-19, Feel anxious about the economy stalling came out top, at 91.2%. In terms of activities and behaviors, various activities were being restricted, with Refrain from travel and leisure activities (88.7%), Refrain from meeting friends and socializing (85.1%) and similar items receiving high scores. Conversely, scores for Refrain from going out and use net shopping and food delivery services instead (38.9%) and Telework (work from home) as far as possible (23.5%) [Base: Those with jobs], were comparatively low.

This survey will be conducted regularly for the time being (The survey content may be changed depending on circumstances).

Click here for more details on this research

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