Date: Nov. 23, 2017
Writer: David Blecken
Campaign Asia interviewed the members of TEKO, a new project team of the Hakuhodo Group dedicated to leveraging creative ideas for the growth of our client’s business.
TEKO, which in Japanese means “lever,” is a project team co-directed by five creative and marketing directors, who collaborate creatively across a broad range of fields including corporate business strategy, development of products and services, and internal reform, not to mention advertising and marketing.
Teko wants to use Hakuhodo’s creative capital to develop business ventures with clients.
It’s a small step to raising the value of brainpower in a market where sheer media buying power still takes precedence. In September, Hakuhodo launched Teko, a five-person team that aims to bring siloed agency functions closer together and offer strategic solutions that take into account a client’s business as a whole, rather than just its advertising needs.
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