Hakuhodo Inc. (“Hakuhodo”) undertakes marketing, proposes solutions and develops and implements creative for its clients in order to increase their life value. The basis for all activities is Hakuhodo's Sei-katsu-sha insight and Partnership corporate philosophies. In striving to consistently devise the best marketing proposals, we believe the most important consideration is to know sei-katsu-sha, or “living consumers,” deeply in order to respond to their needs. Thus sei-katsu-sha data is essential to our corporate activities. We have long recognized the importance to our corporate activities of managing personal data, one source of sei-katsu-sha data. With society's recent interest in the protection of personal data, we have undertaken to clearly express our personal data handling policies internally and externally, and make a commitment to ensuring strict adherence to these policies by all executives and employees.
Hakuhodo handles personal data that it collects independently; personal data provided by client companies, media companies and affiliated companies; and personal data about our executives and employees and those of our affiliated companies. We handle such personal data appropriately in line with applicable laws, industry standards and Hakuhodo's own internal regulations.
Hakuhodo in principle utilizes statistically processed personal data. However from time to time, Hakuhodo also utilizes data such as the following that could potentially identify individuals:
Data collected from questionnaire surveys, group interviews or other R&D and research activities that could potentially identify individuals.
Data collected from entrants in promotional campaigns consigned to Hakuhodo by client companies or media owners that could potentially identify individuals.
Personal data from Internet-based membership organizations operated by Hakuhodo.
Data otherwise collected in conducting our business that could potentially identify individuals.
Personal data about executives and employees of Hakuhodo, our affiliates and companies that collaborate with Hakuhodo.
Adherence to related laws and regulations
Appropriate acquisition and utilization of personal data from individuals
Confirmation of the appropriateness of personal data obtained in business dealings and its appropriate utilization and security control
Executive and employee education
Establishment of data management systems
Clarification of information handling
Measures against unauthorized access
Ensuring safety of outsourced information processing
Establishment of immediate response system in case of problems