I believe that advertising is a “people business” where reputations are built by the quality of your human resources. Appreciating processes is also important. Through the process, we learn to listen, to understand others, and to embrace differences. Processes create open-ended thought, which brings forth many fascinating perspectives.
Sei-katsu-sha, which literally means “living person,” is a term coined by Hakuhodo to express the holistic person. Sei-katsu-sha are not just the targets of our communication. The sei-katsu-sha concept is also about how we understand each other and how we work together harmoniously, because at Hakuhodo we know that all people have aspirations, passions and dreams.
Reputation is precious and needs to be built over many years. For me, the three key things that have led me to achieve it are being consistent, being proactive, and being adaptively dynamic:
Being consistent when I hit upon good processes.
Being pro-active when facing a highly competitive, fast-changing market.
Being adaptively dynamic in addressing constant changes. And always looking for opportunities hidden in every single change.
Good processes create big possibilities for creating amazing results. Hakuhodo Indonesia has a history of major success both in business growth and also at advertising awards, typified by the four Indonesia Creative Agency of The Year crowns we have received at the prestigious Citra Pariwara awards. We had built a formidable reputation in 15 years and, as an optimist, I am certain that we can grow stronger still in the years ahead.
Roles and titles current when this article was published in February 2018.