I always make it a habit to be discontented with my work. Complacency stops me from thinking about how to create better ideas. I can’t allow myself to take it easy and rest on my laurels if I am to continue my pursuit of progress.
Every year, I see to it that I challenge myself. I always have to create better work than the year before—for my clients and the brands I’m working on. I have learned that creativity favors those who refuse to give up. Keep pushing through failure, rejection and hardship because each mistake we make will help us to grow and improve. After all, it doesn’t matter how many times we fall. What matters is getting back up every time.
Working closely with my teams, we have won over 35 international awards including from Cannes Lions, The One Show, Clio Awards, London International Awards, ADFEST and Spikes Asia, and more than 80 local awards.
Going forward, together with my team I want to keep offering our clients creative solutions that are relevant to today’s changes in the market. In order to do that we will be focusing on having a deeper understanding of sei-katsu-sha insight and keep exploring the latest trends and pop culture, both locally and globally.
So stay discontented. The best is always yet to come.