Since I began my career in advertising, I have understood that ideas are always crucial to making creative work. Then again, back then, my ideation was not that strong. I was learning every day. And I was also fortunate to have talented superiors to guide me every step of the way—from an initial thought to the eventual execution.
Over the years, I was trained to never settle for mediocre—I learned to keep pushing the envelope all the time. I faced many rejections, but I took them as motivation to try even harder. Like they say, what doesn’t kill you only makes you stronger. As time passed, I did everything to improve myself. I kept myself updated. Exposed myself to everything new and innovative. There are so many ways to find new ideas through different angles and insights.
When I joined Hakuhodo, I was fortunate to learn about Sei-katsu-sha Insight, a valuable philosophy that expresses insights about the holistic person, including lifestyle choices and human behavior. When I truly understand the people I am speaking to, I can develop better ideas that they can connect with. You can’t go wrong with real people and real life!
Roles and titles current when this article was published in May 2018.